• Copywriting •
Promotional Post - Kenton County Public Library
COPYWRITING - The Human Solution: Big Business's Ignored Opportunity
Two trains met outside of Worcester, Massachusetts in 1841. Train lines had multiplied but the organization needed to control those lines had not yet come into existence.
One conductor and one passenger died. Seventeen others were injured. The wreck highlighted a concerning lack of command and control for the owners.
This was new territory for post-Industrial Revolution business. Suddenly aware that they could not account for nor predict problems, the owners naturally wanted to: (1) do everything possible to avoid such a situation in the future, (2) find the fault in the “machinery” of the system - hold someone accountable for any problems and replace them, and (3) find someone who could be responsible for issuing punishments and finding solutions that aligned with the desired outlook of those in charge.
BLOG - Feeling Good as a Leadership "Must"
See, even horrific people like dictators and power-mongers get what they want - at least for a while. Why is that? They are hardly one's model for good leadership of the kind that serves
BLOG - Work Like a Woman
Energy going out - non-stop - resulting exhaustion - getting back into the saddle and starting again.
Like pretty much everyone else, I know how to do business 'like men do it", which is to say that I know how to work hard, and I know the masculine perspective of "going for the goal" (or is it "gold"? I hear it both ways.), and not backing down, and I haven't had the insider's view from men friends at the so-called top about th
COPYWRITING / BLOG POST - #StoriesFromTheStoreFront - Episode #18
Is this what it feels like to take on Customer Service? Been there. Done that. Once upon a time, about 20 years ago, I spent no less than 8 hours on the phone with AT&T. Why did I do that insanity? Because I was determined and a little stupid.
Want to tame the savage beast and get what you want out of your service call? FABulous! Here are some secrets you Did Not Know And Now Will. Here are a few suggestions about the Care and Feeding of
EMAIL PROMO - Call Center Crazy
WELCOME EMAIL - Outrageous Courageous Summit Welcome Email
COPYWRITING / BLOG POST - Trust and the Feminine Leader
Once upon a time leadership was set up as emotionless and cold - based on numbers and self-protection. That hasn't worked out for us in any way. As individuals under this system, we have invited illness - alcoholism, physical ailments, anger, depression -
COPYWRITING / BLOG POST: How to give up being liked
It’s also sacrificing things in order to be safe. Or to be loved. Or to be whatever that one state of being is that you think will make you happy....
COPYWRITING / BLOG POST - #StoriesFromTheStoreFront - Episode #30
She might as well have said, "Hi, yes, this is the Voice of Doom."
Those freaking, fracking plates! You try it! You try navigating through arguably the WORST series of windows and options to find what belongs to each series of dinnerware. And good luck to you. Every single window takes approximately 10,000 years to open, and then when you try to scroll, it won't. So you try again. And then finally it scrolls...all the way to the bottom where you didn't want to be.